The Brand: Wavey; a Mexican streetwear brand wanting to integrate beach attire into their collection. 

The Logo: A rebranding to create a more sleek and versatile logo. 

The Challenge: Informing Wavey´s audience that they will now be offering more products designed for the beach as well as debuting a new logo.  

The Big Idea: Capture the viewer's attention with a campaign that takes a city brand to the beach.

Creative Strategy: Actress and model, Sasha she will be a fresh face and ambassador to the brand. The campaign for the new collection will show the true colors of Wavey and their new home: the beach.